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The limits of data when building a brand.

January 20, 2020 Nancy Gutierez
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In this month’s Entrepreneur magazine, our CMO in Residence, Eric Solomon, takes a deep and personal look at the perils of being purely data-driven, the current state of marketing, and how brands should evolve their thinking. Spoiler alert: it’s also a pretty great read. Check it out here: https://www.entrepreneur.com/article/344399

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