All golfers—no matter how many tournaments they’ve won or how bad their swing happens to be—have one thing in common: they’re all chasing something.

Most golf marketing tends to be about technology. And while technology is important, Callaway understands that what motivates golfers more than winning is that moment when your club makes perfect contact with the ball. So we created advertising and a series of short films that focus on people’s relationship to the game and that elusive but intoxicating feeling of hitting it pure.

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