A number of years ago, I had a client (the CMO of a large software company) pay me the highest compliment I’ve ever received.
At the time, we were trying to sell an idea that featured the CEO and a chimpanzee. Now, I was pretty naive, but I wasn’t an idiot; I knew it was a risky choice. But I sincerely believed it was the right choice—and so I’d memorized a long list of reasons why.
When I was done with what must have been an excruciating bit of justification theater, the CMO said, “I totally disagree with your logic, but if you think that’s what we should do, fine. Let’s do it.”Read More