The world didn’t need another luxury resort, that’s for sure. But then, we weren’t trying to sell a place as much as an experience.

At Carmel Valley Ranch, the focus is less on amenities and luxury and more on creating memories and nostalgia. In addition to developing a press kit, advertising, collateral, and digital work that hinted at the kinds of experiences people would have there, we also worked side by side with the owners to come up with secret menus, one-of-a-kind programming, and surprising brand touch points throughout the property.

Press kit


Print advertising