If you think of bad buffets and penny slots when you hear the term “local’s casino,” then you have another thing coming.

Ameristar operates casinos for local markets throughout the Midwest. But their CEO wanted to create Vegas-caliber experiences (food, entertainment, architecture, and marketing) in order to steal market share away from his larger competitors. In addition to various advertising and retail campaigns, we created a series of award-winning annual reports to communicate his aspirations and vision to the investor community.

Annual report, “Playing Our Cards Right”

Annual report, “Winning”

Annual report, “Making Tracks”

Retail posters